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The musician donates his £25k prize cash award to small live spaces

The singer receiving his trophy in the North East
Sam Fender won the honor last month in the North East

The artist has given the complete sum of his £25k award prize money to the MVT, which works to protect the Britain's small music venues.

Fender was awarded the prize on mid-October as his latest record People Watching was chosen as the top album of the past year.

The musician has chosen to hand the money over to the Music Venues Trust, in acknowledgment of the essential function small stages played in his initial steps.

"As an artist would not have achieved my current career if it weren't for all the shows I played around the region, and beyond, when I was just getting going," said Fender. "These spaces are renowned, but they are struggling."

Beginning in 2023, at least 150 of these spaces have shut down – approximately 16% of the total UK scene.

Over the past year, major artists including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the trust in its initiatives to support the industry, by adding a modest fee to their ticket prices, which goes to help smaller concert halls.

Fender also participated, generating over £100k on his live tour to assist 38 small stages across Britain.

The donation assisted spaces that were confronting possible closure due to challenges caused by floods, fires and family tragedies, as well as regulatory hurdles, court cases and sound issues.

Additional spaces received funding support in upgrading facilities and technical equipment that helped artists and concertgoers.

"The concept that revenue from performances in big venues helps the smaller venues, where it begins for musicians like me, is just logical," the star has said.

The band Pulp performing
They are one of the many acts who gave their award funds to non-profits

Fender is not the first artist to contribute his award winnings to good deeds.

Back when the band earned the award in the year 1996 for their release the album, frontman the singer stated that the group would give their winnings to the organization War Child.

In 2002, rapper and singer she divided her prize between a few charities, such as the NSPCC and a charity for Sickle Cell.

"Additionally, I gave a thousand pounds to Highgate Newtown, to their classes, because I trained in gymnastics when I was younger and they required better apparatus," she explained to the media.

In recent years, they contributed their winnings to the local youth club that developed their act, alongside other local music groups.

Additionally winners that year they donated their award to a multiple sclerosis charity after a close contact was found to have the condition.

"Receiving the award was ample," remarked artist Heather Small. "The prize was the bonus but we could do without the extra, because we had the honor. So our success impacted another person's life."

Last week, the trust shared it had protected several local spots in the South East, by bringing them into local control.

The Joiners in that area and the other in the city were purchased under the Own Our Venues scheme, which is funded by Arts Council England and supporters who purchase "ownership units" in the properties.

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Carrie Castaneda

Digital transformation strategist with 15 years of experience helping businesses embrace change and leverage technology for sustainable growth.

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